The University of Delaware’s Partnership for Healthy Communities
has received a contract award for over $1 million from the state of
Delaware, Department of Health and Social Services and the Division of
Substance Abuse and Mental Health (DSAMH) to support overall project
management of the Community Wellbeing Initiative Demonstration Pilot,
which prioritizes engaging cross-sector partnerships to enhance
wellbeing in designated communities throughout Delaware.
The Centers for Disease Control and Prevention acknowledges that
there is no consensus around a single definition of wellbeing. There is
an agreement that at minimum, wellbeing includes the presence of
positive emotions and moods, the absence of negative emotions and
satisfaction with life, fulfillment and positive functioning. To
accomplish these goals, partners of the initiative work collaboratively
with diverse stakeholders such as Wilmington Community Advisory Council,
grassroots community-based organizations, educational institutions,
healthcare sectors and minority owned businesses.
Two primary functional projects will be used to accomplish these priorities.
First, the initiative is amplifying targeted engagement to train
wellbeing ‘ambassadors’ in communities that are vulnerable due to high
levels of inequities and trauma. Second, a targeted marketing effort
using a web-based platform will be developed and implemented, dedicated
to supporting community emotional wellbeing and healthy engagement
initially focused on institutions of higher learning.
Targeted engagement through community ambassadors
Rita Landgraf serves as director of the Partnership for Healthy
Communities and professor of practice and distinguished health at UD.
“This initiative is focused on breaking away from the traditional
structure of hierarchy and utilizing collaborations internally and
externally,” Landgraf said. “It’s part of creating a unified
partnership. We’re focused on how we can bring everyone together for a
shared impact and how each person influences and designs the
implementation strategy.”
To date, 24 ambassadors – including four lead coordinators, two
full-time coordinators, six community host-sites and five partners
outside of UD – are contributing to the day-to-day impact and growth of
the initiative throughout vulnerable communities in Wilmington.
“There’s a lot of talent that we’ve captured from communities we’re
executing this in,” Landgraf said. “We’re able to engage these
ambassadors in a co-designed developed Skills for Psychological Recovery
(SPR) training. Our trained ambassadors likewise bring these skills to
the community. When communities are traumatized by gun violence, natural
disasters and pandemics like COVID-19, there is an increased need for
wellbeing guidance to support the impact and advance coping skills as
well as provide needed resources.”
The goal of using SPR is to provide the skills for recovering from
trauma and building resilience as a protective factor for ambassadors
against the challenges and stressors within their communities. This is
further expanded through efforts to share and implement these skills
with members of the community.
Ambassadors operate like peer support leaders to local community
members by addressing trauma, providing clinical support and delivering
self-care resources. Having access to housing, food and resources is
critical in times of vulnerability. When community members are facing a
crisis, survival becomes their highest priority, leaving wellbeing on
the hold. Ambassadors fill this gap by providing the resources needed
for basic survival and growth for overall wellbeing.
To further aid ambassadors, host-sites have been distinguished
throughout different communities in ZIP codes of high inequities and
vulnerability. These host-sites operate as infrastructure for
ambassadors, providing a stable place where they operate as supervisors
for support extended throughout their community.
“Everyone involved in this initiative is focused on finding new ways
to continue adding value to build a strong connection with these
communities facing structural racism,” Landgraf said.